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What is a connected company?

2013 January 31
by Josette Garcia

In his new book, The Connected Company, Dave Gray tells us how social media has changed the world of business. Customers are now reshaping the way companies work. Twenty years ago, when unhappy with a product or a service, we told 5 or 10 friends about our gripes. Today we are connecting, forming networked communities that allow us to rapidly share information and self-organize into powerful interest groups. With the help of Twitter, Facebook and others, we are able to share our bad or good experiences to tens of thousands people. These changes mean that business models have to be changed for companies to survive.

This interview was recorded as part of the Mind Tools Expert Interview podcast series. For more information, go to

In this interview, Dave Gray talks about what is to be a “Connected Company.”


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